Organic Production as a Competitive Advantage of Rural Development

Abstract

Abstract Achieving and maintaining competitive advantages are one of the goals of economic development. Therefore, it is necessary to take measures to form and maintain competitive advantages at different levels (organization, territory, and region), including through the production of products with special quality. This research explores the theoretical foundations for creating competitive advantages in rural areas by developing organic production. Organic agriculture is a contemporary global trend. The research discusses the peculiarities of organic production and defines competitive advantages for products and rural areas. Analyzing the characteristics of the production of organic products revealed how these factors contribute to creating competitive advantages in rural areas. The authors organized the competitive advantages of rural areas using the criteria of the “rhombus of competitive advantages” by M. Porter. The identified competitive advantages of rural areas associated with the development of organic production can become the basis for making strategic decisions aimed at the socio-economic development of rural areas.