Digital and Artificial Inteligence Marketing in the Food Industry

aleksandrafigurek; Elena Ivanovna Semenova; Aleksandr Semenov

aleksandrafigurek University of Nicosia
Elena Ivanovna Semenova Federal State Budgetary Scientific Institution “Federal Research Center of Agrarian Economy and Social Development of Rural Areas—All Russian Research Institute of Agricultural Economic
Aleksandr Semenov Vernadsky Russian State University of National Economy: 143907, Balashikha, Moscow

Keywords: Artificial intelligence, Food industry, Cyprus, Marketing strategy

Abstract

The digital transformation, which has been hastened by the growing usage of artificial intelligence (AI), is having a significant impact on the upcoming era of corporate business developments. The next priorities for digitalisation adoption result from the tasks the food industry needs accomplish: - the food industry's management system as a whole should be concentrated on speeding up its digital transformation to enhance producers' economic sustainability and social growth, The development and implementation of the nation's food strategy, the recruitment of sector unions, organisations for collaboration and tracking their own to engage independently in the field of digitisation, the provision of skilled IT workers to the industrial complex, the integration of modern information technologies into the public administration of the agricultural sector, and the improvement of divisional control over the sector's informatisation procedures.

The paper's objective is to outline the evolution of consumer-focused, AI-related strategic marketing elements in the Cypriot food sector. The focus was on the following research goals: identifying suitable artificial intelligence tools and consumer-focused digital technology for the Cypriot food industry; creation of the best possible consumer-focused digital marketing plan for the food sector in Cyprus; analysis of the methods used to collect data related to consumer-oriented marketing, both internally and outside; combining artificial intelligence and digital performance metrics and offering suggestions for the Cypriot food industry.